Brand Identity for DE-X SOCIETY® | LUXURY FASHION

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ABOUT

Designer-X (short De-X) is India’s first exclusive luxury fashion platform, dedicated to a community of members seeking authentic, curated excellence in fashion.

De-X is a premier luxury fashion hub offering global designers a platform to connect with Indian fashion enthusiasts. Going beyond mere shopping, we foster a vibrant fashion community and provide access to luxury services, rooted in trust, ease, and uncompromising quality, ensuring unforgettable fashion experiences for all.

Designer-X is an exclusive luxury fashion platform in India, dedicated to a discerning community of members seeking authentic, curated excellence in fashion. Our members-only environment offers a meticulously curated selection of luxury items from trusted boutiques and sellers around the globe, ensuring an unparalleled experience that epitomizes sophistication and style.

CLIENT: DESIGNER-X SOCIETY ® // LOCATION: INDIA // AGENCY:STUDIO DRAFT ® //SERVICES: VISUAL IDENTITY / UI DESIGN

Logo Concept

Our word mark features a combination of two fonts: a sleek and minimalistic sans-serif font, symbolising elegance and sophistication. The hyphen element has been transformed into a vector symbol, serving as a bridge between designer brands and our fashion community. This element embodies the concept of connecting individuals with high-end brands and cultivating a luxurious fashion community like never before.